For international tech and life sciences scaling Japan
Most international teams lose a year and six figures to a Japan agency running a Western playbook in Japanese fonts. We are the senior operator who turns Japan from the market HQ worries about into the one that closes. Native execution, our pay tied to your pipeline. Proof, not promises.
30 minutes with a senior operator. No pitch, no obligation.
Signed B2B revenue on a six-figure Google Search investment across EMEA and Asia. Tracked in HubSpot, not guessed.
TGP International. Partner since June 2024.
The teams whose Japan pipeline we run
Where the year and the budget go
International companies rarely fail in Japan because the market is impossible. They fail because the agency they hired runs a Western playbook with Japanese fonts. Four patterns show up over and over.
Aggressive CTAs, free trials, and pushy demo prompts win in California. In Japan they read as rude. Traffic arrives, forms stay empty, and the budget drains while you wait for a signal that never comes.
A page translated word for word still reads as foreign. Japanese B2B buyers feel it in the first sentence and leave. No dashboard tells you the real reason.
Japanese B2B teams research alone, decide by consensus, and only reach out when they are ready. The pipeline looks dead for months while it is actually being built. Most agencies cannot tell the difference, and neither can HQ.
Impressions and click-through rates look great in a slide. None of them tell you whether qualified Japanese buyers are entering your pipeline. By the time the gap shows, a year is gone.
If two or more of those sound familiar, the free teardown tells you which one is costing you most, and where the money is leaking.
Get my free teardownProof, not promises
5.4x
Signed B2B revenue returned on Google Search spend
14.78%
B2B search click-through rate in Japanese
541%
Return on a scaled paid program
1,253%
B2B lead conversion lift, 85% lower CPL
227%
Client revenue increase in four months
The stakes
JETRO's 2025 survey says so. The gap is almost never the product. It is the go-to-market motion. Here is what changes when the playbook fits Japan.
Sources, in order: TGP International (HubSpot pipeline, partner since June 2024), a Japanese B2B med-tech client (Google Ads), Studio BÜKI (Meta and Google Ads), Rworks (Google Ads). Every figure on this site is sourced and dated.
How we work
Every engagement begins with the free 30-minute Japan Pipeline Teardown. From there, the right mode depends on who is going to own Japan, week to week.
Train your team
We teach your in-house team the same operating system we use with paying clients. The buyer map, the Japanese keyword universe, the conversion patterns. They run Japan. We step back.
Explore the Academy
Run it alongside you
We sit in your weekly cadence, build the campaigns and assets, and keep the engine moving. Your marketer runs Japan. We make sure nothing stalls.
Explore the Co-Pilot
Run it for you
A senior bilingual operator runs Japanese-language demand generation end to end. No in-market team required. Most of the fee is tied to the pipeline produced.
Explore the EngineChannels we run in Japan
Google Search
Performance Max
Meta Ads
LINE Ads
LinkedIn Ads
Conversion optimization
Localized landing pages
Generative Engine Optimization
The new front of the funnel
More B2B buyers now start research inside ChatGPT, Perplexity, and Google's AI overviews instead of a search box. As of early 2026, those surfaces carry ads. Japan is a step behind the US and UK, which means a short, cheap window to claim ground.
When a Japanese buyer asks an AI assistant who to consider, we make sure your company is in the answer, with the reasons attached. Different work from SEO. Most of your competitors have not started.
A new advertising surface opens roughly once a decade. We get you in early, while the auction is thin, and measure it against pipeline like every other channel.
The method
Most agencies sell you a quarter and vanish into a dashboard. We run a named, four-phase system on a weekly loop: Foundation, Acquisition, Conversion, Nurture.
Phase 1
The buyer map, the Japanese keyword universe, conversion-grade Japanese landing pages, and one source of truth for attribution. Two to four weeks.
Phase 2
Japanese-native paid demand across Google, Yahoo Japan, LINE, Meta, and LinkedIn. Built on real buying intent, not reach for the sake of reach.
Phase 3
Japanese form patterns and landing-page work that turn clicks into sales-ready conversations. The piece most agencies quietly skip.
Phase 4
Lead scoring and follow-up shaped for Japan's slow, consensus-driven buying cycle. Handed cleanly to your sales team the moment a buyer is ready to talk.
Featured case study
TGP, a global B2B group operating across Europe, the Middle East, and Asia, came to Jade Antlers with a real budget and a HubSpot pipeline that needed a credible lift. Across Google Search, LinkedIn Ads, SEO, and Japanese landing-page work, the program has returned 5.4x in signed revenue against a six-figure investment. The relationship has run continuously since June 2024.
What stood out was the focus on real business outcomes rather than vanity metrics. Across the lifetime of our campaigns, our six-figure investment in Google Search ads has returned 5.4x in signed B2B revenue. Jade Antlers operates like part of our team: senior, responsive, and genuinely invested in our growth.
TGP International / Partner since June 2024
Read the full case studyMed-Tech Company
14.78% CTR at $0.57 per click
Japanese-language Google Search for a B2B med-tech line, built around 136 high-intent keyword clusters. CPC came in eight times below the industry benchmark.
Studio BÜKI
541% return on a scaled ad program
Google and Meta performance program for a Japanese home-goods DTC brand. Average ROAS lifted 43 percent month over month.
Hermanos
227% revenue lift in four months
Omnichannel paid program for a premium Tokyo cocktail-import e-commerce brand.
Rworks
1,253% lead conversion lift, 85% lower CPL
Japanese B2B Google Search lead generation for a listed IT services company, optimized over a ten-month runway.
What we put in writing
Five commitments we write into the contract, capped at named outcomes. No vague promises, no clever footnotes.
Campaigns live within fourteen business days of kickoff, or your first month's base fee is waived.
Your first sales-qualified Japanese lead lands within forty-five days, or we keep working at no added base fee until it does.
Cancel any month with fourteen days notice. No lock-in. Renewal is earned in results, not paperwork.
If attributed Japanese pipeline goes backwards on our watch, half the base fee for those months is rebated.
One named senior operator runs your account. No silent handoffs. You hold the right to renegotiate if that ever changes.
What clients actually say
What stood out was the focus on real business outcomes rather than vanity metrics. Across the lifetime of our campaigns, our six-figure investment in Google Search ads has returned 5.4x in signed B2B revenue. Jade Antlers operates like part of our team: senior, responsive, and genuinely invested in our growth. TGP International, partner since June 2024.
They translated our business goals into result-focused marketing, with no unnecessary fluff.
They got us 227% revenue increase in just 4 months, the numbers speak for themselves.
A real life-saver as they ran efficient Facebook ads for our luxury villa bookings, advised on social media presence, and helped us set up our Google ads.
Meta ads designed, optimized, and launched by Milosz have yielded consecutive months of increased leads and conversions.
They bring not only deep expertise and practical insight but also a warm and approachable attitude that makes collaboration easy and reassuring.
Who actually runs your account
Jade Antlers is led by Milosz Bugajski, a Tokyo-based operator who has spent more than six years building B2B pipeline in Japan for international companies.
He spends his weeks in the two rooms most agencies pick a side in: the HQ room where the question is ROI math, and the Japan team room where the question is whether a Japanese landing page is going to land with a real buyer in Tokyo. The named senior who sits in your kickoff is the one who builds your campaigns, sits in your weekly review, and holds your pipeline number. If that ever changes, you are the first to know.
Milosz Bugajski / Founder, Jade Antlers
Field notes
Playbooks, teardowns, and hard-earned data on what actually moves B2B pipeline for international and bilingual brands in Japan.
Playbook
Most international teams lose the deal before a form is ever filled. A practical guide to staying visible through a long, quiet evaluation, without sounding pushy.
Teardown
A page translated word for word can read as foreign even when the grammar is perfect. The three trust signals a Japanese B2B buyer checks before they commit.
Analysis
AI can compress research and first drafts. It cannot localize judgment. A working map of where to automate and where to keep a human in the loop.
Free tools
Playbooks, checklists, and calculators we use with paying clients. Free, no inbox sequence, no opt-in trick.
Flagship playbook
A step-by-step guide to building B2B pipeline that actually compounds in Japan. Written for international and bilingual brands that need predictable results, not a one-off campaign spike.
✓ Positioning that earns trust with Japanese buyers
✓ Bilingual landing pages built to convert, not to translate
✓ Paid media structured to control cost per qualified lead
✓ Lead nurture for long, consensus-driven Japanese sales cycles
Before you ask
Three commitments in writing: campaigns live in 14 business days or your first month is free; your first qualified Japanese lead in 45 days or we work free until it lands; and a rebate if attributed pipeline ever goes backwards on our watch.
No. Monthly rolling, cancel any month with 14 days notice, no lock-in. Clients still average more than three years with us, because the work earns the renewal.
Yes. No fee and no obligation to work with us afterward. The fix list is yours to keep.
Thirty minutes with a senior operator. We look at your offer, your Japanese landing pages and forms, your nurture, your attribution, and your ad accounts. You walk away with the three biggest leaks named, the order to fix them, and a realistic forecast. No pitch. No deck.
“They got us 227% revenue increase in just 4 months. The numbers speak for themselves.”
No pitch deck, no sales sequence, no obligation. The teardown is genuinely yours to keep.
