We definitely prefer ongoing, deep partnerships where we can build exceptional results over time, but we are flexible to take one-off projects as well. Our default is a monthly rolling contract that automatically extends for another month if not canceled.

Depending on your total budget, advertising spend, and scope of service we will provide you with customized pricing. For most advertising projects our default is a fixed base fee and a small % of the advertising spend that we manage, but we will be happy to offer performance-based pricing (charging a % of all sales we generated).

We use different billing structures depending on your needs and project specifications:

• retainer-based billing (monthly fixed fee) is most common for our ongoing projects

• hourly billing for ad hoc work

• performance-based billing (% of sales our marketing generated)

Our experts specialize in Facebook and Google advertising, as well as comprehensive marketing consulting. However, we have experience in all areas of digital marketing, ranging from SEO, social media, e-commerce, email marketing, conversion rate optimization, and more.

Here are some examples of success we achieved for our clients:

• B2C e-commerce (customizable books for children): up to 541% returns on 6-figure ad spend, 43% monthly ROAS increase [See How We Did It]

• B2C e-commerce (premium Colombian coffee): 227% revenue increase in 4 months with Google ads and CRO [See How We Did It]

Upon request, we will be happy to share more recent examples of client work or provide more details.

Facebook ads are a form of online advertising that allows businesses to reach their target audience across Facebook and Instagram. They are perfect for boosting your sales and leads by reaching a specific group of people based on their interests, behaviors, demographics, and past interactions with your brand (like retargeting your website visitors) with custom creatives ranging from images, videos, and carousels.

Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to place ads on Google search results, YouTube, and across the web. With Google ads, you can show your ads right when your customers are searching for specific terms in Google (by targeting selected keywords), and will only be charged if a user actually clicks on your ad.

We combine the use of native analytic features of Facebook and Google ads, with Google Analytics and the use of UTM parameters to get a full picture of the marketing results.

For reporting, we communicate small updates on a weekly basis, and once a month deliver a full, visual report along with detailed analysis, learnings, and next-step recommendations.

Depending on your budget we can either take full control of the content creation, or if you prefer to limit the cost, or have a robust internal content team, we can limit the scope to strategy, ad targeting, and optimizations.

The level of involvement will vary depending on the scope of the project and your specific needs and preferences. Generally, after establishing trust, we prefer to be independent in our marketing strategies.

1. Hands-off approach: Once you provide the necessary information, assets, goals, and budget (we can also help you develop those) we will develop and execute the marketing strategy - everything from planning to implementation and reporting.

2. Collaboration: If required, you can actively participate in the planning and strategy discussions. We will work closely with you to define the target audience, marketing objectives, messaging, and campaign ideas. We will use your input to shape our marketing efforts effectively.

3. Content and asset creation: In some instances, you may want to provide specific content or creative assets, such as product images, videos, or branding materials. We will incorporate these elements into the marketing campaigns. Our experts can also develop those assets for you.

4. Review and feedback: Regardless of the level of involvement, reviewing and providing feedback on the marketing materials and campaigns is something that can always help us align better with your needs.

5. Performance tracking and reporting: We want you to stay informed about the performance of your marketing campaigns, but without overwhelming you with information. We will provide regular reports and analyses of key performance indicators (KPIs) to keep you updated on the success of our marketing efforts.

Consumers and B2B decision-makers are increasingly relying on the internet and digital channels to research, and make purchasing decisions.

Here's why it matters:

1. Wider Reach: Digital marketing allows you to reach a vast and global audience.

2. Cost-Effectiveness: Compared to traditional advertising methods like print, TV, or radio, digital marketing often provides a more cost-effective way to promote your business. You can target specific audiences, track the performance of your campaigns, and make real-time adjustments to optimize your budget.

3. Measurable Results: With digital marketing, you can track and measure the performance of your campaigns accurately allowing you to refine your strategies and improve your ROI.

4. Targeted Marketing: Digital marketing enables you to focus on specific demographics, interests, and behaviors, ensuring your messages reach the right people at the right time. This can lead to higher conversion rates and better customer engagement.

5. Personalization: Through digital marketing, you can personalize your marketing messages and content to cater to individual customer preferences. This level of personalization can enhance the customer experience and foster stronger relationships with your audience.

6. Brand Building: A strong online presence through digital marketing channels helps build and reinforce your brand image. Consistent branding across various digital platforms can increase brand awareness and credibility.

7. Compete with Larger Companies: Digital marketing provides small and medium-sized businesses the opportunity to compete with larger companies. The online landscape allows for creativity and innovation, leveling the playing field.

8. Adaptability and Flexibility: Digital marketing allows you to adapt quickly to market trends and consumer behavior.

We have worked on various marketing projects across countries (US, UK, Japan), industries (B2C and B2B), and scopes including:

• Facebook ads

• Google search ads

• Performance Max

• SEO

• Marketing consulting

• Conversion rate optimization (CRO)

• Omnichannel strategy

We fully tailor our marketing execution to your needs. While Facebook ads, Google ads, and marketing consulting are our main areas of expertise, we also have experience in SEO, social media, email marketing, and conversion rate optimization services and will offer those if we determine they are necessary for your success.

To maintain the flexibility and speed of our service, we prefer to limit the feedback to a maximum of 2 rounds - going beyond that can cause budget and timeline implications, depending on the agreed contract.

This being said, we fully understand that during the initial stage of the project, it is essential to establish trust and align on brand voice and image - so we are open to closer collaboration and more reviews, with the aim to be independent after the setup.

Our core values are transparency, integrity, and building a true partnership based on trust. While selecting who to partner with and take on as a client, we look for long-term partners that want to develop a deep, long-lasting collaboration and trust us with the marketing decision-making.

Our goal is to understand your business inside out so that we can develop tailored marketing strategies that align with your unique objectives and target audience:

1. Discovery Meeting: We'll start with an in-depth discovery meeting or series of meetings. This allows us to learn about your company's history, mission, vision, values, and long-term goals.

2. Market Research: Our team will conduct comprehensive market research to gain insights into your industry, consumer behavior, and market trends.

3. Audience Persona Development: Understanding your target audience is crucial. We'll work with you to create detailed buyer personas, representing your ideal customers. This includes demographics, preferences, pain points, and online behavior.

4. Competitive Analysis: We'll analyze your competitors to identify their strengths, weaknesses, and marketing strategies.

5. Website and Analytics Review: We'll review your website and any existing digital marketing efforts to better understand your online presence.

6. Data Gathering: We'll collect any relevant data you have on past marketing campaigns and performance. This data helps us understand what has worked well in the past and what areas may need improvement.

7. Regular Communication: Throughout our partnership, we'll maintain open lines of communication with your team. We'll provide regular progress updates and seek feedback to ensure our strategies remain on track.

We value several key factors that contribute to productive collaboration and mutual success. Here's what we look for:

1. Open and Clear Communication: Transparent and open communication is essential. A successful client relationship involves active listening, regular updates, and the ability to discuss ideas, concerns, and feedback openly.

2. Shared Goals and Vision: Alignment on goals and vision is crucial. We seek clients who are invested in their marketing success and share a common vision for the brand's growth and development.

3. Collaboration and Partnership: A successful client relationship is built on partnership and trust. We value clients who actively participate in the creative process, provide valuable insights, and see us as an extension of their marketing team.

4. Mutual Respect and Trust: Trust is the foundation of any successful relationship. We seek clients who trust our expertise, and in return, we respect their industry knowledge and business insights.

5. Clear Expectations and Boundaries: We both should have a clear understanding of the project scope, timelines, and expectations.

6. Flexibility and Adaptability: The marketing landscape is constantly evolving, and we value clients who are open to adapting strategies as needed.

7. Timely Decision-Making: Timely decision-making helps keep projects on track. We appreciate clients who can provide prompt feedback and approvals, enabling us to deliver results efficiently.

8. Data-Driven Approach: We value clients who appreciate the importance of data-driven decision-making. A willingness to analyze and act upon performance metrics enhances the effectiveness of marketing strategies.

9. Long-Term Perspective: Marketing is an ongoing process, and we seek clients who understand the benefits of a long-term marketing strategy. Consistency and persistence are essential for sustainable growth.

10. Appreciation of Creativity: Successful client relationships embrace creativity and innovative thinking. We value clients who encourage bold and imaginative approaches to marketing challenges.

11. Results-Oriented Mindset: We should both be results-oriented. We celebrate successes together and continually work to improve campaign performance.

12. Constructive Feedback: Honest and constructive feedback fosters continuous improvement. We appreciate clients who provide feedback that helps refine strategies and deliver exceptional outcomes.

We guarantee initial results in the first 30 days of signing the contract. However, it varies significantly depending on the marketing goals, industry, competitiveness of the market, chosen marketing strategies, and the target audience. Our focus is on delivering sustainable and measurable results, and providing realistic timelines based on the scope of the project.

1. Initial Assessment: We begin by conducting an in-depth analysis of your business, industry, target audience, and current marketing efforts. This assessment helps us set realistic expectations and establish a baseline for future performance.

2. Short-Term Wins: Some marketing strategies can yield quick results - we aim to achieve some early wins to boost confidence and generate immediate returns.

3. Medium-Term Objectives: Most marketing strategies require time to gain traction and build momentum. Typically, within a few months, you should start seeing more significant progress in terms of leads and sales.

4. Long-Term Growth: Sustainable results and business growth often require a more extended timeline. Depending on the marketing objectives, it might take several months to a year or more to achieve substantial and consistent growth.

5. Continuous Optimization: Marketing is an ongoing process of optimization and refinement. We continually monitor the performance of campaigns, analyze data, and make data-driven adjustments to improve results over time.

6. Setting Realistic Expectations: We believe in setting clear and realistic expectations with our clients.

7. Communication and Reporting: Throughout the process, we keep our clients informed about campaign progress and results. Regular reporting will help you understand how the strategies are performing impacting your business.

We understand the importance of effective and transparent communication. Our approach is designed to keep you informed, involved, and engaged throughout the entire collaboration:

1. Initial Consultation: We begin with an initial consultation to understand your business, marketing goals, and requirements. This meeting can be in person, over the phone, or through video.

2. Assigned Account Manager: You will be assigned a dedicated account manager who will serve as your main point of contact. They will be responsible for coordinating all communication and ensuring a seamless flow of information.

3. Regular Check-ins: We schedule regular check-ins with you to provide updates on ongoing projects, discuss campaign progress, and address any questions or concerns you may have.

4. Project Updates and Reporting: We provide detailed project updates and reports once a month (with in-depth analysis, learnings, and next steps), as well as quick weekly updates on main KPIs and project progress.

5. Transparency and Accountability: Our communication is built on transparency and accountability. If any challenges arise during the project, we communicate them promptly and work together to find solutions.

6. Communication Channels: We prefer to be connected via email and video meetings, but are flexible to adapt to your needs for example by setting a Slack or Asana as additional communication channels.

7. Response Times: We strive to respond to your queries and messages within the next business day (24-hour response time).

8. You will have full, 24-hour access to our ad accounts, and Data Studio reports.