Google Search Ads for Med-Tech
Project details
Industry: medical technology
Service:
Google search ads
marketing consulting
Objective:
Increasing the traffic to rich media med-tech content pages with cost-efficient Google search ads.
What we achieved
136 lazor-focused keyword targets that led to 14.78% CTR and $0.57 CPC
Message from the client
“Jade Antlers developed for us an advanced Google search ads strategy in the med-tech field industry in Japan.
Their support included Japanese keyword research (filtering through thousands of long-tail med-tech keywords and narrowing it down to 136 lazor-focused targets), negative keyword research (considering our brand safety components), developing native Japanese ad copy and assets, and guiding us through the technicalities & data tracking setup.
This led to amazing results, including up to 14.78% CTR (2 times the industry average), and less than $0.57 CPC (over 8 times lower than the industry average!).
Throughout the process, the agency was extremely professional, provided a lot of additional support, and patiently answered all of our questions.”
~ Junko Sasaki, Senior Account Executive
How we did it
We worked closely with the client to precisely understand their business goals and translate them into powerful marketing and advertising strategies.
By diving deep into the business intricacies of the client and their market specifications, we understood the client’s KPIs and goals for this project.
With clear goals and measurable KPIs in mind, we were able to quickly prepare the strategy for effective Google search ads.
Through ongoing calls and optimizations, we refined the strategy and enabled scaling the ad budgets to beyond 6-figures and improving the ROI.
Google search ads
DSA (Dynamic Search Ads) campaign
We have kicked things off with a DSA campaign that allowed us to use selected pages from the client's website to dynamically target the ads and generate relevant ad copies - all based on the website content.
Not only did this allow us to start generating results quickly, but it also led to the ongoing discovery of great new keywords (through DSA search term analysis) and migrating those keywords into the exact match keyword campaigns.
Exact match keyword campaigns
On top of that, we have used industry-leading tools to discover long-tail keywords with strong purchase intent. Things that we evaluated:
search volume
estimated cost per click
estimated competitiveness
proximity to the client’s service product
strength of search intent (how deep into the consideration stage was the user performing the search)
